Short and tweet – effective advertising in 140 characters or less
As online communication becomes more and more events (eg, Twitter), one wonders how it is ultimately the right way affect (print) advertising. Twitter will not be the first opportunity that opens to a company promotional efforts, but let's be honest: the online world is that the way we communicate in all areas of life.
The popularity explosion of social networking sites like Twitter, Facebook, Linked In, etc. should be a signalall vendors, including industry B to B, that advertising a call for rapid and precise, an advantage over the ad, forcing readers to wade through too much text, puzzles over a picture that has nothing to with wills, complex map to discover – or all of the above. I saw that most advertising is a perfect example of "less is more" concept. Here are some:
In an announcement recently to promote her honey OnWireless ™ universal wireless network that supports multipleindustrial applications simultaneously. The title "Only the imagination limits" towers above the photo of a guy with a remote control, as his model airplanes fly in the sky above. The last line of short text saying: "Why be chained to multiple networks, if there is one that lets you raise OneWireless ™ .." Is there a phone number and website address – no physical address international. Not only the title, the image and the final declaration of all interconnectionsbeautiful image of the boy and his star remote control airplane nostalgia for many people, especially those with a master's degree or more type of analysis of mind – obviously the target audience for this ad. What future have not tinkered engineer toys like a remote control airplane at a time?
In his announcement, makes Vancouver Convention Centre pointed out that rapid events at the facility is certainly not boring. The scene is set with a picture ofAn empty turn-of-the-mill conference room, complete with clock, water cooler and a number of chairs incorrect. Who has not sat in one of these? The title says it all: "The most interesting thing in a meeting room can not be wrong." In the next breath, the convention center is called "Treaties must inspire" and then invites his readers to view this site.
ITT ANGEL advertising services – a irborne NG atural E missionsThe Idar – use powerful images and a short, catchy text customers to go home knowing that the technology will save millions of dollars for them. Ariel on a photo of a suburban community (which seems to be) a strip infrared read-out, with absolute clarity that should be a major pipeline leak is. More read-out, says the main text: "Many of our customers do not think they lost." Into account: "As long as they werecustomers, "states the sub-head value. miles simple and suggestive:" Study more. Search for other losses. Save more money. "
When the messages of 140 characters, change the limits of our ability to concentrate is really probably the best advertising to keep as short and sharp as a tweet.